Building an Irresistible Personal Brand: Five Tips for Success with Chellie Phillips

A personal brand is a key component of modern-day marketing. How you show up in life – online and off – creates an impression of who you are. However, building a brand is not an easy or quick task.

My guest, Chellie Phillips, shares five tips for you and her brand-building guide.

Chellie’s FREE Brand Building Guide

Connect with Chellie:

Website

LinkedIn

Facebook

Instagram

See you next time!

Are you ready to take massive action in your business and harness the power of data in your decision-making? Let’s chat 👇🏽

Podcast Transcript:

Kiva Slade: [00:00:01]

Hello, and welcome to Collab With Kiva. I'm your host, Kiva Slade. From the marbled halls of the US Congress to my racing-themed office chair, I've learned that there is no perfect path to the life of your dreams. My journey over the past 20 years has included being a legislative director for a member of Congress, policy director for a nonprofit, stay-at-home mom, homeschooling mom, jewelry, business owner, and now the owner of a service-based business. Whether your journey has been a straight line or full of zigs and zags, join me and my guest as we share insights, hope, and lessons learned from our female entrepreneurship journeys. May the collaborative sharing of our stories be the tide that lifts your boat. Let's dive in.

[00:00:55]

Hello, and welcome to another episode of Collab With Kiva. I am your host, Kiva Slade. And today we are going to talk about personal branding with Chellie Phillips. And let's talk a little bit about who Chellie is so you're not wondering, Hey Kiva, who do you have there today talking about this? And she's a sweet, tea-sipping, sassy Southerner with a passion for helping dynamic career-minded professionals stand out for all the right reasons. She's a coach, corporate trainer, and motivational speaker, as well as the author of two books, When in Doubt, Delete It, and Get noticed. Get Hired. Her successfully ever-after formula is designed to make your personal brand irresistible. Whether you're an entrepreneur, author, or an up-and-coming professional, Chellie Phillips will show you how personal branding sets you up for success. She has spent over 25 years in the utility industry where she received numerous state and national awards for first-rate communication and public relations skills, including the 2022 La Berge Award for Strategic Communications. Now, she uses those same skills to help people like you and me create an authentic personal brand that gets them noticed. So, welcome to the show Chellie.

Chellie Phillips: [00:02:16]

Hi, and thanks for having me. I'm looking forward to this conversation.

Kiva Slade: [00:02:20]

I am too, because I love the sweet tea sipping and sassy part. Sweet tea is just, I feel like, one of those things. There's either sweet, sweet tea or there's sweet tea. And then there's, Oh, no, we don't have sweet tea, but we have unsweetened tea with sugar. Well, then no, you don't have sweet tea because there's never enough sugar that they can give you to make that unsweetened stuff, sweet tea, just saying.

Chellie Phillips: [00:02:47]

No, just go ahead and say you don't have it, and don't even pretend.

Kiva Slade: [00:02:51]

There you go. Exactly. So, let's dive in today, because I really think this is a very valuable topic for our listeners. So, let's start with just some basics. What is a personal brand and why does someone who is the CEO of maybe their own business need such a thing?

Chellie Phillips: [00:03:10]

Well, so the first thing is you're not just selling your business, you're selling yourself because people only buy from people that they know like, and trust. And it doesn't matter if you have a product or if you're offering a service, the same thing applies. If you want people to give you their money, they've got to feel like they know you and that you're going to offer them something and you've got to have that connection with them. And your personal brand is what's going to give you that connection. It's going to help them relate to you as a person. And that's really what it is that's going to drive it to them. When I say brand, everybody understands the word brand. You think about Timex, Rolex, Nike, Target, all of these things. When you say those words, you immediately think of something in your mind. And that's what a personal brand does for you as an entrepreneur or a business owner.

[00:04:00]

It is what draws people to you. It's what you want them to think about when you're not sitting there next to them to tell them all the great things that you do. And so, for a product or a service, your brand is ... you think the name, you think logo, you think a tagline, you think the features of the product, and that kind of thing. But for your personal brand, those things really are ... It's your name, it's your image, it's your branding statement, it's your values that you put into your business, and it's the offering that you have. What are you putting out there for people to respond to? And then it's also your personality. Because that's what's going to draw the right person to you. I'm a coach, I have a little bit of to me, and I give it to you straight, so if you're one of those people that that really needs to be coddled, like, it's okay ... I'm probably not the coach for you because I might hurt your feelings.

[00:04:58]

But if you're one of those that want to dive in and get it done, and really wants to grow, and can handle a little bit of constructive feedback ... not talking harsh or anything, but just constructive, then I'm probably your girl. And so, that's in my branding. You can pick that up when you see what I put out there, that I'm just a straight shooter, I'm going to tell you like it is. And that's what entrepreneurs have to do. It's not being afraid to put out there who you are. Because you're not trying to attract every person to you, you're trying to attract the right people to you.

Kiva Slade: [00:05:33]

Oh, my goodness. We could just end there. I am so serious. I love all of that ... just even the values part of it. Because a lot of times the work that I do with entrepreneurs is like, what are your company values? What are your personal values? And they're like, Why do I need to? Because those are things that actually do impact the work that you do and they go into the company that you're building.

[00:06:01]

So, to hear you say that's even important ... And then even taking that further, showing your personality. No one wants 50 Shades of the same whatever thing that is out there. They do want that person who seems to be like, that's my person, I love her spunk ... Or I don't like her spunk and never want to work with her. I'm good with either or. Because if you're on that spectrum of I can't take that, that's good. Because like you said, then we know that we're probably not going to be a good fit so let's not even entertain this idea. So, I absolutely love that though, that that is so important for us as CEOs to really be our authentic selves and put that out there because it will draw in the people that want to work with you, and it will also repel those that just probably wouldn't be the best fit for you. Okay, so love that. So, how does a personal brand help someone like myself, like the listeners, attract new clients and increase sales?

Chellie Phillips: [00:07:05]

So, one thing I say is that your brand becomes your differentiator, like what makes you different or unique from all the other people that may be offering the same type of service or the same type of product. And it also adds to your credibility. It shows that you're not a fly by night. It shows that you've put thought and effort into it. It shows your credibility. I tell everybody it's like building a credibility bank, and we want to put the paycheck in the bank, but to do that, we've got to be credible and people have to feel that they can trust us with that money or that investment. And so, your personal branding is really your credibility bank. And so, that's where it really begins to help you grow that client base and everything. So, you need to make small daily deposits into that account, and that you do that through consistency, showing up with the same message, showing up with the same tone, putting out the same value messages, talking in the same voice, over and over again.

[00:08:06]

And that consistency is the hard part. People think, Oh, I don't have time to do this. Well, you have time to go cash the check, so you got to put the work in to do it. So, it's like all that you're doing is each little brick that you're laying on that foundation of that business. And once you get your plan in place ... Working with entrepreneurs, I have my own posting schedule and things like that I follow, and my schedule is probably not going to be your schedule. You have to figure out what works for you. But if you're going to put a blog post out, put it out the same day every week, or every two weeks, or the same day of every month, so that people begin recognizing where to find you and when. And when you're very consistent with it, it's going to pay off in dividends over and over and over again. And the other thing I tell my clients is that personal branding, when done correctly, it can actually allow you to charge more.

[00:09:07]

And that's what we all want, isn't it, to be able to get the biggest bang for our buck? And so, if that means I can take a client on a $2,500 instead of 2 at 1000 or 1250, then I can spend more time creating more stuff and getting more people for the same amount of money and the same amount of time. As your brand grows, the demand for your time and skills is going to increase. And we do that. That's when we know that we need to raise that price because we're doing something right. We're attracting the people that we need. And when you're focusing on who you are and what you do, and you get really clear on the niche that you're actually serving and the market that you're wanting to bring to you, your branding can get very focused and you can get much bigger results for the work that you're putting into that.

Kiva Slade: [00:10:00]

Oh my goodness. Can we just talk about consistency? [laughs]. Because I feel like that is the hurdle, that is the hill some of us die on, it is all the things because understanding ... And I love how you said that your schedule may not be the same schedule for someone else. Do you have anything to share around that? How does someone figure out what their consistency schedule can look like? Because I think that's a thing that I hear so often from myself, colleagues, just in terms of we start out really strong and we probably have in many cases bitten off more than we can chew, or don't realize how much work goes into creating content. And you guys can't see my air quotes for that one.

[00:10:59]

But there's a lot of work that goes into that, and thinking that what that content is going to look like, and content that's actually substantive and not just a fluff piece, like just something to put out there so you can say, "Check. I posted today and I was consistent." Yeah, but it was crap. So, what does it look like to do like consistently good content that actually is representing your personal brand, your business, and meeting your prospective clients where they are with solving a need and just anything around that? Because I know that was a lot of word vomit, but I feel like that right there is a huge takeaway for people because consistency is such a struggle.

Chellie Phillips: [00:11:50]

Yeah. So, the first thing I tell my clients is to go stalk some people. And I don't mean physically go to their house and stalk them, I mean go online and see what they're doing, and pick out who resonates with you and see what they're doing. What kind of content do you respond to? Because we're truly probably our first client. We're getting into something because it's something we love, it's something we're passionate about. So, if something else is speaking to us, that's the kind of content that's going to speak to the people that we want to be drawn to us as well. So, the first thing I would do is say, go check, see what other people in your thought space and in your area are doing... And what is it that really stands out to you as, Yes, that feels like me, that feels like something I can do? And now, I'm not saying copy what they do because I want you to have your own voice and be authentic. But you can get a feel for the type of content that you want to put out there. And so, once you identify the type, then there are a few things that I think you can do that makes it easier to be consistent. And the first thing is to start slow.

[00:12:59]

You said a key thing I think ... It's about how we start; we jump in and we're all excited and we just vomit everything out there for the world to see. And then four months into it, it's like, I can't keep up with this, with what I'm doing, and meeting my clients, and growing my business. And then it starts falling off. Well, that's how people are finding us right now. That's where they're connecting with us. And when you fall off their radar, they're not going to find your product. They're not going to do that. So, that's the one piece that you don't want to fall off. So, how do you manage that? And so, I'm very specific. I take a couple of days a month, and I do what I call bulk content creation. And so, whether I'm making little mini videos or whether I'm ... I love the tools that we have now, like Canva, that has some free options that people can use, and templates that you can just drop your own pictures in and they're ready to go and they look really nice and clean and professional, so you're keeping that image that you want to put out there. But there are so many tools out there right now that can make our content creation easier.

[00:14:02]

Even if you can't afford to go hire a company to do it for you or you can't hire a VA that's going to handle all your social media or whatever, you can do it in a way that works with your schedule. For me, it works best, like I said, I make bulk content, so I'll sit down one weekend and I will come up ... Every Monday I have a quote, it's what comes out on my social feed. And it has something to do with one of my books or a topic in the book or something like that. And so, I know that I need at least four of those to get through the month, sometimes five, depending on how the calendar falls out. And sometimes I get really creative and I'll do three months' worth at one time because I use the same template so that people get used to seeing that. So, when they see the orange block with my face in it, they know, Oh, this is a quote for me. And so, they start seeing and recognizing it. And that look and feel shows up over and over. And that's part of the consistency, too, is making sure that look and feel is something they begin to recognize as you.

[00:15:04]

So, if your face isn't in it, at least the colors are there, at least the tone is there, different things like that, so they start picturing you when they see these things come up. And then if you do some of that, then if you want some larger pieces like blog pieces and things like that, you have some more time, do a few of those ahead and use this ... I know I have a WordPress site and it allows me to schedule ahead, so I can dump them in there and I can get them out for the month, and I don't have to worry about showing up every ... My blog comes out on Wednesdays and so I don't have to worry about Tuesday night ... Is it going to show up tomorrow? What have I got to do? Oh, I got to write something now because I haven't done anything. And try to get ahead of the game. And I think that's the easiest thing. And as you get a few things going and they're going consistent, and you're able to meet the internal deadlines that we set for ourselves by doing that, then add another piece until you get to that sweet spot that says, I feel like I'm doing enough.

[00:16:04]

The other thing I think that people do is they feel like they have to jump on eight platforms all at one time. And you're never going to do all eight of them well if you're struggling with just getting content together and that kind of thing. So, my advice for you is to start small, pick a platform you're really comfortable with and that you have an audience on, and start working that audience. And when you start seeing it grow and develop, then maybe add another platform to it. But don't quit what you're doing on the other one, but just start adding it into the mix. And so, if you start small and try not to bite off such huge chunks, to begin with, I think that really makes the consistency game much easier to do, and it doesn't feel so overwhelming that we just throw our hands up and go, Okay, enough is enough ... I just can't do this right.

Kiva Slade: [00:16:56]

Oh my gosh, those were such good takeaways. I want everyone to listen carefully to what she just said. Because starting small is so important. And yes, that's going to be everywhere. You can't be on every single platform unless, of course, you've had that level of consistency for a while now, and it's now part of a program for you, you've got it all mapped out. But otherwise than that, yeah, let's master one thing first and then added some other things to that. So, I absolutely love that. So, I hope I didn't steal any of your thunder because I do have another question for you. What are five tips that we should consider as we begin to build our personal brand?

Chellie Phillips: [00:17:41]

Yeah. So, I did talk a little bit about this one at first, but the first thing I think you need to do is figure out who you want to be. What is that voice? Like I tell everybody ... I say, Do you remember when you were in high school with all the different groups you could walk around? There are the nerds, there are the band people, and there are the jocks, you knew immediately who these people were. So, maybe we're a little judgy back in high school, but we want the same thing to happen for us in business.

[00:18:16]

We want people to identify us with a certain either value, a certain product, a certain skill, a certain professionalism. And so, decide who you want to be and what you want to be known for. And once you do that, then I think it makes it so much easier to move into the following steps of building your brand. And so, then the second step I would say is to figure out what your USP is or your unique selling position. What is it that differentiates you from all of the other coaches out there, or what is it about your brand of candle that is different from any other candle that is out there or any other product? What makes yours something that somebody should try over another product that's out there? And you need to get really clear on how you can explain that.

[00:19:09]

If you had 2 seconds or 10 seconds in an elevator with somebody, how would you say, Oh, I see you got a candle, you really should try mine because X, Y, Z, I use the best scents and oils ... I don't even know how to make a candle, but anyway, you know what I'm saying. And so, why should they buy your product? Why should they follow you on LinkedIn for advice? What makes you different? Really focus on that differentiator that we talked about earlier is how can you stand out; how do you get to shine where somebody else might be a little bit dull around the edges. And then really get clear on who your market is. We can't talk to everybody. And I think that's a mistake a lot of entrepreneurs make ... because I felt like I could serve everybody when I started. Everybody needs to know this.

[00:19:57]

Well, maybe they do, but whatever message you put out there is never going to resonate with everybody. Maybe you want to work with moms who are stressed out. They're trying to build a business and they have kids and life struggles and everything else, and you can really focus in on them. Or maybe you want to help high school kids do something. Or maybe you want young professionals. Whatever the person is that you can best relate to, that can help you grow your business, that's the market that you want to focus on first. And I'm not saying you can't ever add another market to it, but the messaging for that other market is going to be different than the one that you put out there. Because different age groups resonate with different things, different genders resonate with different things. The way that we were brought up, the way we were raised makes us resonate with different things. Our life experience makes us resonate with different things. And you have to build that into your marketing. And so, you really need to get clear on who you're targeting with that audience and know what they resonate with.

[00:21:00]

Do some demographic research, understand who they are and what baggage they are bringing to the table so that you can tell them how your product is going to make their life better, easier, faster, and help them save money, help them achieve more, whatever it is that you're trying to do with them. And then once you've done those three pieces, the fourth thing I think you need to do is create your branding statement. And this is one of my favorite things to do with people is when we create your personal branding statement. It really ties those other three pieces together about who we want to be, what makes us unique, and who we're talking to. And it really puts it down really succinctly into one sentence, maybe two, depending on what you're doing. But it talks about who you help, how you help them, or what product and service you offer, what you help them achieve ... Because that's the ultimate goal, we want them to see success in using what we're doing. So, how do we help them achieve something? How do we help them reach their goals? And then what challenge or pain point are you going to help them overcome by coming to you and this business?

[00:22:05]

So, it's really simple to me. I use a template. It's called I Help "Blank" which is your person, do what is it that you help them do so that they can overcome something, to achieve something, or whatever it is. So, in my case, I help employers attract and retain top talent by creating irresistible workplaces. Or if I'm working with my other market, I help driven professionals become irresistible in the workplace so they can achieve their vision of success. And you learn those, and that becomes your talking points. When you meet somebody new, you don't just tell them I have a coaching business. If I came up to you and said I had a coaching business, you're like, Well, that's great. What the heck is a coaching business?

Kiva Slade: [00:22:46]

I know, right?

Chellie Phillips: [00:22:47]

But if I go to a CEO, if I'm at a chamber event and I'm talking to CEO and I tell him, "I can help you attract and retain the best talent by creating an irresistible workplace." Do you think that's not going to stick with them and resonate with them? And when they see me again, they're going to be, Oh, she's that irresistible workplace person. "And I need that because I need the top talent with me, so let me talk to her." That's much more effective and much more appealing than saying, "Oh, I coach people on how to hire the right people."

[00:23:16]

And then finally we talked about it ... What's your platform? So, once you've got the other pieces and once you've come up with your branding statement so you know who you are and it gets really easy for it to roll off your tongue, then where do I need to put that? Where do I need to start putting that message out? And identify the best channel that works for you. TikTok is not right for everybody. Instagram is not right for everyone. Facebook may be your go-to. Some people like YouTube. But whichever target market that you're decided on, whichever one of those platforms is where they are, that's where you need to start first. And start out there putting that out there. And like I said, I strongly suggest that you don't start with more than one or two of them.

[00:24:03]

Get really good at them, and that way it keeps you from being overwhelmed. It makes sure that the content that you're putting out there is quality content. Because every message can't be selling. You have to give value. You have to bring them to you. You have to educate them. You have to show them why what you're doing is the right thing. And I think 75% of your content is supposed to be educational and value-based and that kind of thing, and only 25% of it is the sell. So, you think about that ... If I'm posting four times a week, only one of those should be an ask for them to come and do business with me. The rest of it should be something that they find beneficial, inspirational value in some kind of way that helps them in another way. And so, when you do that consistently, you're showing up as the person that's giving great advice. And then one day, "Oh, by the way ... Oh, I need the service that they're offering. I need to do this more effectively in my life, more intentionally in my life, so let me hire you because I've seen this and I now trust you because you've been very consistent with the message that you're building."

Kiva Slade: [00:25:09]

Right. Absolutely. Or my friend Sally needs you and I need to refer you, [laughs], which even works well too. Oh, my goodness, those are amazing tips. So, I know that everyone, if you've been like me, you've been copiously taking notes over here. But I do want to share that Chellie actually has something for us. So, can you tell us a little bit about this freebie here?

Chellie Phillips: [00:25:33]

Yeah, absolutely. If you go to my website, chelliephillips.com/buildmybrand, then you can download a workbook, and it will walk you through creating this personal branding statement that we were just talking about, how to identify what tone you wanted to take, how to get really clear on what makes you different from other people that are doing these kinds of things, and then identifying what platforms you might want to start working on and that kind of thing.

[00:26:03]

And so, it's out there for everybody. They'll go to the website, just log in, sign up and it'll download for you. And it'll walk you through those five things that we just talked about. And it's designed for salespeople, it's designed for entrepreneurs. No matter what profession you're in, we all need this personal brand. So, even if you're not an entrepreneur yet, or maybe even if you're considering it, it's a great time to get really clear on who you are and what you're offering before you even jump off into creating that business. Because if you don't have that piece right, it's going to be a struggle from the start, trying to get started and getting established.

Kiva Slade: [00:26:43]

Yes, I absolutely love that. And that website and the freebie will also be in the show notes. So, one more quick question before we go. I have to know, your one book, though … When in Doubt, Delete It, please tell me what that's about. Because I feel like that should be my life message. When in doubt, delete it [laughs]. I spend a lot of time back-spacing nowadays. So, tell me about that book.

Chellie Phillips: [00:27:07]

So, the title came from a real-life incident. Of course, I really didn't need to send an email that I had typed out and thought because it was that gut response. It was very emotional, and it was, okay, let me delete this before I accidentally hit send, but it felt really good to get it all out. And so, in my former life, before I ever got into PR and everything, I was in journalism. And so, the book came about because I was editing a newsletter one night. And as an editor and when you're in journalism, you make edit marks on the copy. And we used to turn them into our editor, and you'd get your copy back, and it looked like somebody had bled all over it with a red ink pen, and there are all these little marks. I tell everybody they're kind of like hieroglyphics if you don't know what they are. But there's the paragraph mark that you used to see in English class. There's a delete mark, which is what the book kind of comes from. There's an insert mark. There's a move mark ... Like move this sentence before this one.

[00:28:05]

And then there's a mark called Stet. And that's where an editor goes through, they make a change, and then after they've read everything, they come back and say, "No, I understand what you were doing and I think your way was the best way to do it." So, the book actually walks through what if we had edits for life? That there are things we should begin, there are things we should insert, there are things that we should delete, there are things that we should move, and there are things that stet, that we should remain authentic to ourselves and be strong in our beliefs. And so, like I said, the book's in five parts and there are 36 chapters in it broken down into those things. And after each chapter, there are three reflection questions on how can you apply this edit or this concept to life. And it was so fun to write. And I tell everybody I said it was based on ... I'm really blessed with a network of people that I have around me. I have what I call my young millennial friends all the way up to my octogenarians that are in their eighties, and I have learned so much from being around them.

[00:29:07]

And it was like if we were all sitting around on that front porch sipping our sweet tea, what would we share with each other? What would I want someone to know that would help them move farther, faster than I did? And the book is geared just necessarily toward career, but it's life and professionalism and all that together. Like what are the things that I wished? And it's that I wish we had started more celebration and joy and taking the moments to do those things. And then also, delete the fear of perfect. Because one of the things I think stops us as entrepreneurs is that we think it has to be absolutely perfect before we put it out there in the world, and we forget that nobody or anything is really absolutely perfect. And so, I tell people it's not about being perfect, it's about being perfectly you.

[00:29:58]

And it's like all of those instagrammable moments that we talk about. We don't have filters for life, and so we're not all going to show up with the best hair or the best makeup, the best outfit, the kids all dolled up the way they're supposed to be, and the house looking immaculate all the time while we're trying to build a business and run it on the side, and do all these things that we do. And that's okay. As long as we're showing up and we're giving our best that we can give that day, it doesn't matter if it's perfect as long as we're hitting our targets and that we are being perfectly us while we're doing it.

Kiva Slade: [00:30:29]

Oh my goodness. I am adding that to my list. So, thank you so much. Because the title intrigued me, but I was just like, I want to know more because I definitely feel like you do get to certain points. And I do remember all of those ... I know the symbols that you're speaking about, so that's really kind of freaky. Maybe it's like certain women of a certain age will understand what we're saying, and others, you might need to Google it, you know, but it's okay.

Chellie Phillips: [00:30:57]

[crosstalk 00:30:57] actually turn in a handwritten paper and nothing was [crosstalk 0030:59] to the professor.

Kiva Slade: [00:31:01]

Absolutely. And you're just like, Oh, so this is what this is. I absolutely love that. And I was actually just having a conversation ... Our son is in college and I was just like, Babe, I need you to start letting go of that perfectionism. You got to start giving yourself more grace. He was just so down on himself about some things. And I was just like, dude ... I'm giving unsolicited advice. I prefaced it. But I really wanted him to see that, to understand that. He takes a lot after his mama, so I understand the boy. It's just I needed him to know that it was okay. Because like you said, we're not going to be perfect. Whatever we're even trying to create is not going to be perfect. 2 hours from now, we'll be like, Man, I could have done that differently.

[00:31:56]

And so, it's always evolving and always changing. And so, really coming to understand that. And I love what you said, that wide berth of people ... Because there are so many things that you're like, Man, I either wish someone would have told me that or I need to make sure I tell someone else that. Sometimes what we say ... And I don't remember who said this, Amanda Berlin, I think. But she was saying that sometimes that thing that we're trying to do is actually the key to freeing someone else from something that they're going through. And I think that what you were saying, it's like those marks in life. There are times we need to insert a new paragraph here. We can go ahead and do that or we move things around. So, I absolutely love that. So, thank you for them, for indulging me in my own personal question. Well, oh, my goodness. This has been an amazing just time to chat with you. I thank you so much for just the wealth of wisdom that you have shared. I'm excited and feel reinvigorated around my own personal brand.

[00:33:02]

I think most people will tell you I do pretty much show up authentically, so hallelujah, I got that part [laughs]. Just working on some of the other aspects of it. So, thank you so much, Chellie, though, for everything that you have shared today. And everyone who's listening, all of the details will definitely be in the show notes. Make sure you go to Chellie's website and you go to chelliephillips.com/buildmybrand, and actually get your free workbook because, hey, I want to see these personal brands on and popping out there people. I know that you guys have it in you. And I have met so many of you who are amazing individuals. Stop trying to just fit into the box that you think exists and be you. So, thank you so much everyone for tuning in. I look forward to seeing you on the next episode. Bye.

[00:33:53]

Thanks for tuning in to this episode of Collab With Kiva. Each of us has a different path. And I hope that this episode gave you some takeaway that has left you inspired and motivated to keep pressing forward on your unique path. Make sure you subscribe so you don't miss out on any future episodes. And of course, your reviews on Apple are greatly appreciated. If you're a small business owner ready to start making data-driven decisions in your business, and you know that without the data, you're really just guessing, make sure to visit my website the516collaborative.com, and let's schedule a time to talk to make sure that you can harness the power of data in your business. I'll see you next time. Bye.

Meet Kiva Slade - the Founder and CEO of The 516 Collaborative. With a unique background in high-power politics on Capitol Hill and sixteen years as a homeschooling mama, Kiva found her calling in the online business world as a trusted guide for entrepreneurs looking to build the business of their dreams.

Kiva's work began behind the scenes, orchestrating the back end of businesses and managing teams. But her inner data diva couldn't help but notice that small businesses needed help harnessing the power of data for growth. So she and her team set out to uncover and tidy up the data required to enable clients to grow their businesses confidently and easily.