Episode 63: Unlocking New Opportunities with Chat GPT as a Service-Based Business

Unlocking Opportunities with ChatGPT: Enhancing Service-Based Business Operations

Chat GPT is the perfect tool for service-based businesses to streamline their work and increase productivity.

With the help of chat GPTs, businesses can make better use of their time and resources - leaving them to focus on the things that really matter.

7 Ways to Get the Best Results From ChatGPT

ChatGPT - How to Write the Perfect Prompts

GitHub - Awesome ChatGPT Prompts

Thanks for tuning in to another episode of Collab with Kiva.

See you next time!

Are you ready to take massive action in your business and harness the power of data in your decision-making? Let’s chat 👇🏽

Podcast Transcript:

Kiva Slade 0:01

Welcome to Collab with Kiva, where we let our inner nerd geek out on all the non sexy parts of your business. I'm talking data and operations, neither as flashy or glamorous, but both are foundational to your business growth. I'm your host, Kiva, Slade, your strategy and analytics guide here to break down what feels complicated. So it is understandable, and executional. Let's dive in. Hey, there, welcome to another episode of Collab with Kiva. This week, we are going to talk about something that really does impact I feel data, as well as the operations in your business. And today, we're going to talk about ChatGPT. And if you have been anywhere on the interwebs, you have possibly heard about this new AI technology. And what it can do in this like basic chat bot that they feel is just taking over the world. So, I want to talk though, how we can use it as service based providers, business owners, in order to enhance what we do, and have some just some background.

Kiva Slade 1:17

So let's get started though with just that some background on it. First of all, ChatGPT it's an AI Chatbot. So based on artificial intelligence, okay. Some say it's taking over the world. I let you decide that. Is it free to use? Yes, it is, the basic version is completely free. It's produced by a company called Open AI. And estimates actually give it that in cost approximately $3 million a month for them to allow this free and open access to it. And that's about $100,000 per day. So totally free to use. However, because of the popularity, the exposure, all of the things, you will sometimes possibly get a not available message. And it's because it's at capacity. And you'll literally have a message that says we're at capacity, there is a paid premium version that's supposed to be available soon. Right now, all you can do is join the waitlist for it, the monthly price of it is not known in there's a thought that likely you won't have the same throttling issues, or you'll be able to have like an unlimited number of prompts, faster response and possibly no blackout. So some other kind of background information, I think it's helpful for people to understand is that it literally tells you, Open AI tells you that right now there's ChatGPT has limited knowledge of world events, after 2021. Okay, so like, that's the information that it has that it has access to that it is, you know, had baked into its AI does not give you a lot after 2021. So, like don't go asking maybe, I don't know, Ukraine and Russia crisis or some things of that sort. Okay. So it's under that understanding of what it has, like if you were growing up at a certain time, that knock knock door to doors, and encyclopedias, salespeople, okay. But like if your encyclopedia only went to, I don't know, 1989, it would not be helpful for you or someone else to utilize it to look up something that took place in 1995. So it does also have limitations like that, because at this particular point, additional data has not been baked into its system.

Kiva Slade 3:56

Okay, so there's a quote from a Professor Matthew Sag, a law professor at Emory, who he studies like copyright implications for training in using large language models like GPT. And what he says is, there's a saying that an infinite number of monkeys will eventually give you Shakespeare. Okay, there's a large number of monkeys here, giving you things that are impressive, but there is intrinsically a difference between the way that humans produce language and the way that a large language model does. Okay. And I think that's a part that definitely, everyone needs to understand. It's exciting, it's new, it's fresh, there is some good you can take away from it. But ultimately, the way we as humans, string together words and constructs is totally different than how a computer is going to do that. Okay. So again, powered by lots of data, powered by computing techniques, it does actually because of it's chat body, it gives you a feeling of like, wow, that was actually pretty conversation. And I'll talk to you some ways about how to use the prompts in order to get even better feedback from it. But like, please know that ChatGPT is not, there's also GPT 3, Google and Meta also have like their own language model tools. So open AI, though, just did something that everyone else hasn't done, which is, hey, everyone can use this interface, which, if we're honest, actually helps them in their data collection as to what kind of things people are asking of it, and things of that sort.

Kiva Slade 3:56

So, how can you use it though, as a service based entrepreneur, again, you want to look at ways that you can use it to enhance or speed up what you are already doing. New Tech is always exciting, and it makes us want to add new things to our plate, but that's not the best use of your time or your money. If you aren't a copywriter. Please don't think ChatGPT is like I can now add copywriting demo, you know, list of services. No, stop, don't do it. Okay, however, you can use it to build on what you are already doing. For example, writing out an SOP. Okay, you've already recorded a Loom. Loom now provides you with a transcript. You can take that copy of that transcript that Loom gives you, upload it to ChatGPT, tell it to write you a step by step guide, written at fifth grade level, seventh grade level, ninth grade level of the process. It is going to spit out for you step one, step two, step three, step four. Okay, yes, you and your team will need to check it for accuracy. However, it has saved you and your team valuable time since you didn't have to do that. Love that part of the legwork. Okay, maybe you have team members who cannot attend a meeting, you have recorded the meeting in Zoom, you have a transcript from Otter.ai. You can take that meeting transcript, put it into ChatGPT, tell it to create for you an FAQ from the meeting transcript. Okay, so now people don't have to say, oh, gosh, I have to read this entire transcript, they can look at the FAQ and say, oh, this was discussed, this was response, this was this, this is this. And boom, they are caught up on the meeting and the things that have taken place.

Kiva Slade 5:39

Okay, so those are like two just examples of how you could use it again to enhance or speed up what you're doing. Another thing is using it to idea generation for blogs, social media, captions, blogs, blog outlines, captions, or outlines for podcasts, or YouTube videos. These are all things that let's be honest, not all of us have like a marketing gene. Okay, some of us it might have skipped; yet we find ourselves having to market ourselves, market our business, market our services. So using something like ChatGPT to help you come up with ideas, come up with thoughts and outlines is a way to again, enhance or speed up what you are already doing. Or in some cases you should be doing. But you may not actually be doing it at the capacity you should. So, with that being the case, these are things that help you speed up the process, help you crystallize your thoughts, move up on your writer's block, because let's be real we all get it. Yesterday, I asked it to give me five reasons why a business should switch to Google and or should use Google Analytics for... anyway. it came up with five really good reasons. Okay. And that's another thing. When you're using AI like this ChatGPT you're not, it's not creating new ideas. it is taking from

Kiva Slade 9:20

It is taking fromdata points that have you know, it has called, so you are not going to get a new idea. May you get a different way of thinking about an idea because it's pulling from things that you may not have read, or we're not in your sphere of influence? Most definitely. But it's not generating new ideas. It is pulling from the data that it has access to and is available to it. So just want to make sure we keep that in mind. But like anything else with technology or our own brains, if you put garbage in, you're going to get garbage out.

Kiva Slade 10:05

So, how you set up prompts. And, again, how you intend to use it is also critically important. So when it comes to writing prompts, there's definitely different ways but there's some tips, okay. You want to make sure your prompts are precise and clear. Avoid a whole bunch of long sentences with tons of sub points and things of that sort. Again, this is a computer. This is not a person who is going to be pulling away some of the nuance that would be included in some of your more verbose prompts. Always try to ask specific questions and explain the context of the question. Okay, this helps ChatGPT to get better responses for you to generate them. You want to pay attention to your word choice. Okay, that's so important. A lot of times we may speak in some jargon or slang or something of that sort. We're not having the AI try to figure out, what does she mean by that? Hmm, okay. Oh, let's have a VA. Well, again, Virtual Assistants, Veterans Administration, oh, what are we talking about here? So we want to spell things out and not go using acronyms and jargon. Okay, definitely try to ask real questions like not something that's like yes or no. Asking to say, what are the good and bad? What are the good and bad results of eating too much cheese? is going to get you a much better response, then what are good or bad results from eating too much food. Okay, it's going to be more specific. So you want to think about what you're trying to get out of the Chat GPT. Like what is that end result that you're looking for. You want to keep your language simple. Pay attention to your own spelling, and grammar errors. Because if you put in the wrong thing, you actually can get out the wrong thing.

Kiva Slade 12:15

And I always go back to the example of I'll never forget my freshman year of undergrad, and I was in an intro to political science class. And Professor Michael Kamera. Like still, to this day, remember this man, because he at that time, was like the beginning of word processing tools were coming onto the scene. So this is a dating of myself, for many of you, but you guys know, I have no issues with those numbers. So it was he always talked about the importance of reading over your own work. Okay. So for example, you're talking public policy, PUBLIC. However, if you decide to leave off the L, in that word, you have a whole different type of policy that's being discussed. And I think that that's really important to think through as you are entering in this information into ChatGPT. Okay, so do you want an output on public policy? Or do you want an output on pubic policy? Two different types of policies. So pay attention to your spelling and your grammar. Be specific, and again, like, don't get too crazy with your prompts. Like, you know, keep it, keep it, keep it simple.

Kiva Slade 13:40

Some other things that I also think about is talking about like your preferred complexity of your response. One of the things I said earlier with the SOP is like, at a fifth grade level. Okay, maybe you want something explained as if you were five years old, you know . Everyone's like, explain it to me, like I'm a five year old. Maybe you want something, I don't know, football season, . We're in playoffs here in America, US football. Okay, so maybe you want to talk about something in football terms. Okay. Maybe there's a social media caption and you want this to be a story, but you want it in football terms. You want to say those things in your prompt, okay? If you want, you can also get like industry specific or niche responses, okay? You want it to act like it's a storyteller. You want it to act like it's a lawyer. I'd be concerned about that one, okay. But you tell it how you want to have it to respond. And and for those who really want to nerd out on that, like, GitHub has a ton of them that you can use and I'm gonna just read them like, act as an English pronunciation helper, act as a travel guide, act as a plagiarism checker, act as a character from movie book, like literally you can specify, okay, I want you to act like Darth Vader from Star Wars and I want you to respond and answer like Darth Vader using the tone, manner and vocabulary of Darth Vader with us. And like, you can get a response like that. Act as a storyteller, act as a stand up comedian, a motivational coach, a composer, a debater, a screenwriter and novelist, you get the gist, you can tell it to act in any sort of way, act as a rapper. So you're telling it this so that it understands how to frame that response that it's going to generate for you. So you want to be specific about those things, if you are looking for that level of specificity in your response, okay. It can respond in specific styles like Valentine's Day is coming up, maybe someone wants a love poem in the style of Shakespeare, okay, maybe Valentine's Day isn't your thing, and you want something, I don't know, write a love poem as if you were Edgar Edgar Allan Poe. So like, whatever it is, if you tell it those things, it will respond in that way, because it takes all of that in to what it's going to do for that response. Okay.

Kiva Slade 16:26

So, of course, there are downsides to the use of any technology. Google has already promised a crackdown on any AI content. Stack Overflow has already banned AI content, because it has felt that it would be harmful to their ecosystem, if people post answers that are substantially harmful. In recent years, we've seen people fooled by deep fake videos, a study by Cornell University found that AI generated content content actually fools approximately 66% of people. So, like 66% of people are fooled like 66% of the time, you know, by this AI content. So, all tech has inherent difficulties or challenges. And the intent of us as the user does definitely come into play. My goal today is just to share with you how you can use it to aid you and your business by enhancing and speeding up what you do what your team does, to make those things move a lot faster, and get done faster in your business. And despite thoughts to the contrary. I don't think AI will replace us as humans. However, we can use AI and other forms of tech to replace some of what we do. So if you've been kind of on the fence on the outskirts saying Kiva, I'm not taking part in this foolishness, I encourage you to think through some ways that you can use it to enhance and to speed up what you're doing in your business. How can it help your team do things differently, faster, better, and so go out and test it. Assuming you get in when you're trying to test it, it's better to do nighttime, if I'm honest. Like, if you try in the morning, you're less likely to get in, you'll already, it's already at capacity. So think off-peak hours, you might have a better luck of getting in. But the reality is, it's there to be a tool. As humans, we use tools. So use the tool in a way that best suits you, again, for what you're already doing. Please don't go adding it as something that, oh, it looks fun. And it looks this. And now I'm going to be a blog writer, and I'm going to be a copywriter. And I'm going to do this that. No, we're looking how to utilize this tool to enhance what we are already doing in our businesses so we can move those things forward faster. So, happy testing with ChatGPT. I'd love to hear some of your thoughts about it. Talk to you next week.

Kiva Slade 17:28

Thanks for tuning in to another episode of Collab with Kiva. I'm wildly cheering you on as you go forth and execute data and operational efficiencies in your business. If you need additional support, connect with me via my website, the516collaborative.com. Your reviews on Apple are appreciated. See you next week.

Meet Kiva Slade - the Founder and CEO of The 516 Collaborative. With a unique background in high-power politics on Capitol Hill and sixteen years as a homeschooling mama, Kiva found her calling in the online business world as a trusted guide for entrepreneurs looking to build the business of their dreams.

Kiva's work began behind the scenes, orchestrating the back end of businesses and managing teams. But her inner data diva couldn't help but notice that small businesses needed help harnessing the power of data for growth. So she and her team set out to uncover and tidy up the data required to enable clients to grow their businesses confidently and easily.